Diageo declared in June that it was ending its commercial connection with Combs after he claimed that Combs’ race had caused the firm to ignore and be racist, depriving his liquor brands of resources.
P Diddy’s lawsuit complaint said, “Instead of treating Mr. Combs and his brands equally, Diageo has treated Mr. Combs and his brands worse than others because he is black.”
“Diageo has seemingly decided that Ciroc and DeLeon are ‘black brands’ and should only be marketed to ‘urban’ consumers, typecasting both of them.”
The rapper, producer, and entrepreneur no longer has any ongoing business relationship with Diageo, which is listed on the FTSE 100 Index. Diageo made this confirmation on Tuesday.
It’s known that the company and Mr. Combs came to a financial arrangement for the acquisition of Mr. Combs’ 50% share in their joint venture, DeLeon Tequila.
It’s known that the company and Mr. Combs came to a financial arrangement for the acquisition of Mr. Combs’ 50% share in their joint venture, DeLeon Tequila.
In 2013, Mr. Combs acquired the DeLeon brand in collaboration with Diageo. Additionally, Diageo consented to a last payment to terminate his collaboration with Ciroc vodka.**
The settlement’s amount was kept a secret.