Toyota Motor North America (TMNA) has said that it will bring into the United States of America (USA) market three different models of electrified vehicles by 2022 on Wednesday.
The aim of the company is to offer customers multiple choices of cars that suits their needs best, according to Bob Carter, TMNA’s Executive Vice President of Sales reports TechCrunch.
Toyota, who are also makers of Lexus models, says that by 2025 all its models will have an electrified option. The automaker is also developing a dedicated battery-electric platform called e-TNGA that can be configured to meet different needs.
This all-of-the-above approach is aimed at reducing greenhouse gas emissions and capturing more market share, which Toyota believes can only be achieved through variety. Toyota wants to have 40% of new vehicle sales be electrified models by 2025. By 2030, the company expects that to increase to nearly 70%.
Gill Pratt, the chief scientist of Toyota Motor Corporation and CEO of Toyota Research Institute, said in a statement, “We believe the fastest way to lower greenhouse gases in the transportation sector is to offer drivers lower carbon choices that meet their needs.”