WhatsApp said on Tuesday that it will add a new shopping feature to its app called ‘carts’ which aims to both business owners and users to shop on the app.
The feature, carts, is aimed at easing the process of buying multiple items from a business for customers and for traders to keep better track of order inquiries and manage requests. WhatsApp users will now see an option of ‘add to cart’ and will be able to send the order request as a message to the business.
To date, despite its wide reach in various countries across the globe, WhatsApp has been unable to generate money from its business features and has not had much luck with adding payments.
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