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Originals: How Anna Sui became Gen Z Fashion whisperer  

After 40 years in the business, Anna Sui  has evolved into the Gen Z fashion whisperer.

Her vintage styles are a hot commodity in shops, including Etsy, and among substackers. She has a steady stream of buzzy collaborations, the most recent an exclusive bridal offering with Ssense. Young celebs like Olivia Rodrigo and Dua Lipa have discovered her clothing. And her runway collections still generates heat with Debbie Harry, Sofia Coppola, Marc Jacobs and more sitting in the front row during the fall 2024 show, which smartly mixed contemporary and archive styles the way many women do in their own wardrobes.

A fixture on the New York fashion scene, and one who is still independent, Sui has managed to keep cocreating with her fashion family, the same people she’s been working with the entirety of her career. That includes Coppola (designing costumes for the director’s latest film “Priscilla”) and Jacobs (collaborating on a limited-edition varsity jacket and bag to commemorate his 40th anniversary, as well as designing style for Heaven by Marc Jacobs)